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Advertising’s Existential Moment
The past few years have been challenging in the world of advertising. First came the decline of print, with “digital dimes” replacing lost print dollars. Then programmatic buying turned inventory into...
View ArticleMobile Fraud: It’s Time To Start Paying Attention
According to mobile attribution company Apsalar, for every valid in-app purchase (IAP) made in China, there are 273 fraudulent ones.But China isn’t the only place with IAP problems. Taiwan sees 54 fake...
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Mobile Fraud: It’s Time To Start Paying Attention
Source: AdExchanger There’s something fishy going on in China.According to mobile attribution company Apsalar, for every valid in-app purchase (IAP) made in China, there are 273 fraudulent ones.But...
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Native ads are getting a direct-response makeover
Digiday Native advertising is often used by publishers as a way out of being held to the direct-response metrics that have long been associated with banner ads. Native was supposed to be a premium ad...
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Native Advertising Is Bad News
Digiday Native advertising is a more insidious encroachment into consumer media content than any prior form of advertising. Billions of banner ad impressions may annoy readers, but they don’t misdirect...
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Home Page Ads Rise, Ad Base Diversifies
MediaPost As a result of higher seasonal ad spending, the fourth quarter is typically the strongest of the year for display advertising. But the latest report from Macquarie Securities analyzing home...
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Facebook CPMs Climb Despite Falling Clicks
MediaPost Click-through rates on Facebook are going down even as the cost of advertising on the dominant social network continues to rise. Average CPM rates for non-premium display ads on Facebook in...
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Counterpoint: CPM Shouldn’t Go Anywhere
Digiday Advertising has only one objective: to achieve real business goals more effectively than would be achieved without it. These goals can be branding, sales, pricing power, or some other key...
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Why Video Advertising Needs to Dump Impressions and Move to 'Cost Per View'
Video That People Choose to Watch Should Be Treated Differently Than Those Forced on Them Ad Age, 3/1/11 When a “view” is counted on a site like YouTube, audiences and brands alike know what it means:...
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Solbright: Over Time, Display Market Still Hurting
Mediaweek, 9/22/10 Average CPMs for premium display advertising have rebounded in 2010 after a difficult 2009. But prices are still far below where they were four years ago, according to new report...
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